Sixty Second Tech Episode 16
Attention not SERP
For years SEO experts have been telling us that our website is only worth what search engines say its worth. That was true in the past but these days â€œattentionâ€ is more important than SERP, but itâ€™s much harder to measure. Now thereâ€™s a tool to help you get a handle on your site and the posts that are getting attention, AideRSS.
AideRSS analyzes the posts in your feed and ranks them based on itâ€™s own secret sauce called PostRank. Nobody is really sure how PostRank is calculated but we know a few of the factors. They combine things like how many people have bookmarked it in del.icio.us, the number of comments, the digg score and other factors to rank it between 1 and 10.
Because each postâ€™s rank is relative to the other posts in your feed, you can use it to figure out what topics are working for you.
AidRSS wonâ€™t help you build the most popular blog on the earth, but it is an important tool in your tool box. It helps you measure â€œattentionâ€, and attention is more important than keywords, title tags or where you rank in any given engine. Given that all of the current features are free, it manages to give you something else most SEO experts canâ€™t, bang for your buck.
My name is Cal Evans and I am your sixty second tech.