Google Analytics

Ok, so you followed my advice and built you a web site, you have fresh content and a look and feel that “pops”! Now all you need to do is figure out who your visitors are. There are several good ways to go about this but I’m only going to tell you about one, Google Analytics. If you don’t have Google Analytics installed on your website, go directly to jail, do not pass Go, do NOT collect $200. However, do go to google.com/analytics and register now!

Installation of this powerful tool is simple, but it will require you to add a piece of JavaScript to your site, so you may want to consult with your web designer/programmer.

If you do have someone else set it up for you, have them set it up in its own account. Once it is setup and operating, ask them hand the account over to you and change the password.

Now that it’s installed, wait a day for the data to get in there and then start poking around. Everybody can give you “most visited page” but Google Analytics can give you screen resolution, color density and even a cool google map overlay so you can click around and see the cities that people are visiting from.

Once you are comfortable with the metrics it gives you, take a look at “Google Analytics AIR”. It’s an application that will gives you your Google Analytics data right on your desktop.

So get out there and find out who is visiting your website. You may be surprised at what you find.

My name is Cal Evans and I am, your sixty second tech.