Go Relevant or Go Home!
Email This Post
You’ve got a website, a shopping cart, even an rss feed; you are 100% buzzword compliant for the Web 2.0 The only thing you don’t have is traffic. So you do what every good web entrepreneur does, you find an SEO expert who says they can help you rank higher.
Of course Google is doing it’s dead-level best to make sure that on-page elements like keywords and descriptions are worth about as much as Enron stock these days. But hey, handing over money to a consultant who can’t provide you with measurable proof of ROI is a time honored tradition.
Here, let me save you a few Benjamins. There is one magic bullet that will improve your rankings on google more than any SEO expert. Write this down because I’m sure the SEO Illuminati will be after me soon.
Be Relevant
I know, I know, it sounds too simple, right? Understand, google is not the enemy. They want to server your site up for relevant searches, it’s what they do for a living. So take that money you were going to invest in SEO and buy your programmer that new Mac they’ve been begging for. Then get out there and write some relevant copy.
Go Relevant or Go Home!
My name is Cal Evans and I am your Sixty Second Tech.
Cal Evans on March 10th, 2008 | File Under google | 1 Comment -
June 25th, 2009 at 12:06 am
[...] my favourite is pointing anyone who speaks to me about "SEO" to the episode "Go Relevant or Go Home!"; which sums up very succinctly the folly of the whole practice.His name is Cal Evans, and he [...]